Oct 27, 2011

JewelMasters' Holiday 2011 Billboards!

We just finished these up...and the entire process was really fun!

click to enlarge

Coming up with the concept of these billboards started at the drawing board. Our goal was to create catchy, short phrases (so people driving are able to read them) relating to the holidays, while also aligning with the image in a clever way. Once we sketched out our final ideas and shared them with the client, building out the design was a combination of photography & 3D techniques.

So, if you're in the Hattiesburg area (JewelMasters' residence) and see one of these billboards...you know who the mastermind behind them is :)