Jun 1, 2011

The Telephone Game: It Used to be Entertaining


You know we like our quotes, so here’s one to start off this week’s topic:

“Teamwork divides the task and multiplies the success.”

Remember the childhood game known as “telephone?” Everyone sits in a circle and one person whispers a sentence in another’s ear, that person whispers the sentence into the next person’s ear and so on. In the end, the resulting sentence was almost never correct (and usually laughable). In a sense, many marketing agencies are playing the “telephone game” with layers of bureaucracy, instead of working like a team. In conclusion, the results may be unsatisfying.

We’ve long since retired that game. You probably hear/see us talking about our “approach” quite often. What does this really mean?

At the core, the approach that’s worked for us consists of teamwork, response and collaboration.

It all starts with the first form of communication. What’s the most important step? RESPONDING! It’s flattering to hear that we’re timely in our response, but that is what makes us scratch our head. Why wouldn’t we respond? That’s the initial impression, right?

Another simple, yet appropriate example of the team approach: we usually have at least 2-3 people involved on a project (sometimes even present at the client meetings) versus just one representative taking control. And, we’re not afraid to ask questions to get down to the nitty gritty. Many times, having multiple people help out on a project and combining a variety of employees’ strengths works better than giving one person responsibility over the assignment. Unless, of course, that person is Superman.

That’s your weekly brief on collaborating as a team. It works for us!

...Oh yeah, and on a side note: stay cool, don’t melt, etc. The Memphis summer temps are back in action!