We’re going to refer to this spring as “tradeshow season.” Lately, we’ve been working with a few clients on pieces they can utilize at upcoming tradeshows. These face-to-face interactions can be a very effective marketing medium, since they give the ability to establish relationships with potential customers. But, since there are also many competing exhibitors, the process of how your display is going to be arranged in order to target the audience’s attention to your booth must be well thought out. Quality visual elements are a must, and sometimes it doesn't hurt to jump a step ahead and let people know you’re going to be there.
Dunavant, our client in logistics, is going to many tradeshows throughout the year & they wanted to make sure they informed potential clients that they'll be in attendance; and even give the option to set up a personalized meeting. Here’s an example of one of the notification mailers we designed:
The displays behind a booth not only tell people who you are, but they should have some kind of element that catches their eye. Simplicity and neatness are important so they don’t appear cluttered and confusing, and also because they are usually used more than once. Here's a couple we did:
The box with the cottage in the RVC backdrop is actually a place for a streaming video that can showcase the different properties the company owns. The Dunavant display is simple. By making the words “Global” and “Freight” large and bold, customers automatically have an idea of what business they are in. After visitors are drawn in closer, they can read the smaller details. Also notice that both displays have the websites in an easy to see place, directing them for more information.
Here's to tidy design and the season of trade shows!
