numerous reasons why utilizing 3D has a competitive advantage.Most of the ads we see on a day to day basis have some form of 3D integrated into them. For instance, ads in magazines are full of product shots that were created on the computer and printed for the end user to view. For example, a recent mock ad Jason produced dealt with a cologne bottle emerged underwater and bubbles rising to the surface. Imagine how difficult, if possible, it would have been to generate this in a real world setup.
A major reason for creating ads in 3D is to have control. Having the control to design an ad and to be able to change that ad if needed in a timely manner is key. Not only can it be done quickly but also saves money in the long run. A product photography shoot can be very expensive to plan, direct, and manage whereas you can obtain a photo real result straight from the computer and there is not a loss of control over the outcome you expect.
The accuracy that comes out of virtual product shots can be managed more effectively. A
product can be created, designed, and modified in 3D space whereas once you have the video footage; that is all you have to work with. What if you need to add a shot or need a different background? What if the look of the product did not turn out how you imagined? Many obstacles are taken out the way when going the virtual route.You can bring an object to life or stylize a product to match how it is portrayed to the audience. This is easily obtained in 3D rather than with real world environments. Utilizing virtual lighting, animations, and modeling helps create an edge over other ads and can aid in selling an idea faster. Remember, anything is possible in a virtual world!
Jana
