I’m at a football game with my daughter while writing this and it occurred to me that campaigns, whether they be for politics, war, or marketing, sales and fund raising, should be run like a football team.
Each play should be well designed, then studied and tested. The play then must be presented to the players and then practiced, practiced and practiced until perfected.
At game time execute the planned plays with extreme, but controlled, power. It’s easy, in this stage, to become swayed as the focus is easily switched to playing and not winning. Manage the game and always remain focused on the long-term goal.
Is your plan thorough? Well designed? Are the team members (your materials) of your plan all working together to achieve the same goals? Continue to evaluate and adapt to changing markets and situations and then plan to meet those head-on.
Plan, practice, perfect, and then prosecute with persistence.
