Project Highlight: May Town Center

Kermit the Frog’s “It Ain’t Easy Being Green” certainly doesn’t apply to Bell’s Landing Partners, the visionary developers behind May Town Center in Nashville, Tennessee. RTKL’s office in Dallas, Texas designed a community that creates “…a town center, within a park, within the city of Nashville…” preserving over 60 percent of the land in parks, trails and natural habitat.

Mr. Giarratana of Bell’s Landing Partners brought Paradigm Productions on board so that he could communicate the dream to the public in a dynamic way that only animation can achieve. Modeling from the RTKL drawings, and sketches, and working closely with our clients, the production took less than one week to create.

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K.I.S.S. it!

It’s Valentines Day!

OK, instead of using the old guilt and obligation approach to remind you to buy your someone special…something special, we’ll get right to today’s topic.

Keep your marketing materials, from banner ads to billboards, simple and targeted to your demographic. To understand what we’re talking about, open any magazine or newspaper and start thumbing through the pages. How much time did you spend reading the content (text) on the ads? It’s likely that you spent less than 10 seconds on each ad (and probably less than 5).

Your advertisement should grab the emotions, hold them for a moment, and direct your potential customer to a web site, or store where they can invest their time getting more information in a more controlled environment. It’s VERY unlikely that your ad, no matter how much information you place within it, is going to sell your product. To think so is just not realistic (for the vast majority of products and services).

Remember: “Keep-It-Simple-Stupid”. Easy to remember and very effective.

Leadership

President’s Day is Monday February 18th. Serving on submarines in the U.S. Navy taught me about the traits good leaders like Presidents share. One of those traits is being a self-starter.

We’re blessed at Paradigm to have Jana Yarbrough as a part of our team. Jana recently published an article for HDRI 3D, a major 3D trade magazine. Her article, “No Lines for the Restroom”, is focused on what it means to be a woman working in a 3D world - an industry currently dominated by males. Jana didn’t need direction to write that article. No one here at Paradigm gave her notes, or helped her in making contacts around the world. She saw a need, and took it upon herself to fill that need.

Congratulations, Jana.