St. Patrick’s Day: Market your Green

St. Patrick’s Day will soon be here. You know the rules: If you’re not proudly wearing your Irish green on the 17th of March you should, and deserve to, come home with a lot of bruising. Speaking of green…yeah, I know, it’s a stretch…We’re seeing a positive trend of more projects coming to us that are in the LEED, or Leadership in Energy and Environmental Design review process.

Sweetwater, a mixed-used community in Hailey, ID, LINK is in the LEED for Neighborhood Development Pilot program. The exciting aspect of the Neighborhood Development (ND) program is that it looks at responsible design in a more comprehensive fashion. Instead of designing for one building, one site, the LEED-ND is designed to certify an entire neighborhood.

Our marketing program for Sweetwater uses this information to educate our potential customers about the benefits this brings to them, the Sweetwater neighborhood, the town of Hailey, and to the surrounding environs.

If you’ve created a Smart Design that goes above and beyond the minimums be sure that fact is communicated effectively.

Oh…and don’t forget to wear your green on the 17th.

Read more about LEED here. LINK