K.I.S.S. it!

It’s Valentines Day!

OK, instead of using the old guilt and obligation approach to remind you to buy your someone special…something special, we’ll get right to today’s topic.

Keep your marketing materials, from banner ads to billboards, simple and targeted to your demographic. To understand what we’re talking about, open any magazine or newspaper and start thumbing through the pages. How much time did you spend reading the content (text) on the ads? It’s likely that you spent less than 10 seconds on each ad (and probably less than 5).

Your advertisement should grab the emotions, hold them for a moment, and direct your potential customer to a web site, or store where they can invest their time getting more information in a more controlled environment. It’s VERY unlikely that your ad, no matter how much information you place within it, is going to sell your product. To think so is just not realistic (for the vast majority of products and services).

Remember: “Keep-It-Simple-Stupid”. Easy to remember and very effective.