This month we’re looking at the most recent virtual tour produced by Paradigm Productions, The Dakota Mountain Lodge and Spa. The story behind the story was a very short deadline due to our client’s need to show the piece during the Sundance Film Festival.
The keys to meeting the tight deadline? Story, Planning, and Management.
- One: Develop the story, create a storyboard, and then make minor adjustments as you go.
- Two: Plan the shots needed in detail. Assemble the materials required in each scene, build only what is going to be seen. Spend time on what will be in the camera - not in items that’ll never be viewed.
- Three: Check, test and tweak each shot and how they flow together to enhance the emotional impact.
- Four: Manage the team to stay focused on the story within the time given.
From storyboard to delivery of the animation was five weeks (and in the midst of the Christmas holidays). What does that mean to you? Just because time is short doesn’t mean the quality of your marketing material needs to suffer.
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