Remarkably, computer databases have been in use since the 1960’s, but never have they been more powerful than they are today. This is especially true in the Real Estate market. Studies indicate that more residential sales start on-line than any other medium. Furthermore, the main form of communication between Realtor and buyer has quickly become the internet and email. Having said this, we often find clients that have not been taking advantage of the opportunity their website and a properly designed database offers. The database can be one of the most powerful and cost effective tools available - when used correctly.
Getting the data is as simple as setting up a contact form on your website and then driving sufficient traffic to your site. What you do with the information is the important part.
What you don’t want to do is flood your registrants’ in-box with useless sales pitches. Most likely you’ll end up on the Spam list and that’s no way to start a relationship with your potential buyers. What you do want to do is keep them opening and reading the emails. Offering quality information and value in the emails is key.
Once you start using your database correctly you will find that it can be a truly unbelievable marketing and communication tool. Oh… and don’t forget to track your campaigns. Check back for future Blog entries on the specifics of setting up, utilizing and tracking your database.
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