“Silence is one of the great arts of conversation.”, Cicero, 106BC-43BC. We couldn’t agree more. During the last 15 years we’ve been utilizing 3D animation and stills for creating marketing material, it’s become readily apparent that, when it comes to advertising, the fewer words, the more effective the communication. This isn’t saying that words should never be uttered, but that our mouths should be opened (or text written) only when we can bring clarity or insight not seen in the imagery. In our experience, unless your printed piece or video is a portrayal needing immediate in-depth information, your project’s story may very well be lost in the words.
Connect to your customers emotionally with images and music and then give them tools (web address, email, phone, etc.) to get more information.
