"Garden of the Gods" Project: Part 1

Memphis-based company RVC Outdoor Destinations recently announced the acquisition of a campground in Colorado, which will be their first property located in the Western US. Eventually the campground, Garden of the Gods RV Resort, will be branded as a true “Outdoor Destination”. RVC has been a long-time client of ours and we’re excited to help with this transition. 

Even though it’s not an Outdoor Destination yet, we’ve already started working on the identity to make it consistent with the other RVC property images. See the before and after:

Take a moment to read the article about this campground and how RVC will be making it the ultimate outdoor vacation. Their concept of creating upscale camping experiences is pretty cool.

Our next project is the website. It's lookin' pretty snazzy so far, so stay tuned for that!

Paradigm Wins 2012 Telly Award

We just received notification that we won a bronze Telly Award for our set of holiday commercials that ran on local TV last winter. They were made for specialty jewelry store, Jewelmasters, located in Hattiesburg, MS. This marked the 33^rd annual Telly competition. We’ve received over 10 Telly Awards thanks to our awesome creative team.

To see the commercials or some our recent video work, click the links below to go to our YouTube channel.

Make Her Melt

She'll Light Up

Gift of Anticipation

Our Consensual Review of The Pitch

Many of us in the firm have been talking about the new show on AMC called “The Pitch”, which is a reality series that follows different ad agencies each week as they pitch their ideas and campaigns to try to land new accounts. While it’s quite stereotypical and doesn’t show the fun side of working at an ad agency, the meeting interactions are entertaining and somewhat insightful (mainly on what not to do).

If you've ever worked, or are currently working, in an ad, design, or marketing agency, you should check it out to see what the buzz is about, if not only for entertainment purposes. You can go here to watch clips of The Pitch on AMC's website. 

Process Matters

Lately, we’ve been adjusting and perfecting our “process”, used both internally and for the client. This is basically a contractual document that outlines the steps involved for each phase of the client’s project. You might be wondering…why does having a process matter?

• Defines the scope of work
  When it comes to marketing services, the list of requests can get lengthy and confusing. A process outlines exactly what the client will receive, when, and how.
• Places confidence in the client
  
  Adding to what’s written above, the client knows what to expect and doesn’t have to worry about hidden fees or inconveniences of the like. People feel better when they have something written in contract that is easy to follow.
• Sets deadlines
  
  Which not only gives the client a time frame, but keeps the creative team on track.
• Identifies client responsibilities
  Lets the client know what is needed from them and when.
• Keeps everyone in the loop
  
  Most of the time, you can’t get started on a phase unless another one is complete. For example, without Paradigm’s “blueprint/foundation”, we can’t jump into creating a website. A process clarifies these steps and is something every team member can refer to.
• Creates less room for error and is better for feedback
  
  …or else things could get messy. The process allows the crew to pinpoint a step and adjust if needed versus starting fresh…which is a major drawback and costlier for the client. 
• Ensures accuracy
  As would any outline of steps.

All marketing firms are different. Some provide one-off projects and we're more of a full-service agency. In the end, the goal is to give the client something superb that hopefully exceeds their expectations. If you're the client, you may want to ask about your potential firm's process to ensure you get what you want, on time.

Helping With Your Event Essentials

We may not be an event planning business, but we can still help you with one! One of the projects we’ve been working on in the past month is helping with an event that Victory University is sponsoring. The University is attending a national convention for community colleges and they are hosting an exclusive breakfast for a special group of attendees. They came to us for organizing help and to use our design and messaging expertise to produce some pieces that properly promote Victory, while also tying into the convention’s theme this year. We also assisted in finding the best swag items based on budget and the audience that is invited.

Here are a few things we made for them. Simple, but messaging is on-point for this situation and the pieces are consistent with the brand’s image. 

table tent

first banner

second banner

Finished product! A professional triathlete's website

Remember us raving about our new triathlon clients? Well, we finished Dede Griesbauer’s website, so check it out here and let us know what you think! Do you like the design?

Dede requested having a few essential elements in her new site. First, she really wanted her blog to be integrated with the site so she could show her fans/followers race reports, give updates, interact with them, etc. Second, she wanted the “coaching” aspect to be prominent, whereas it was not on her previous website at all. Third, she wanted CMS access so she could go in and edit the site’s content herself, which is important for clients such as Dede since their schedules and updates are constantly changing.

Thanks to Dede for giving us this opportunity and best of luck on your triathlon endeavors! She's competing in the Ironman New Orleans 70.3 on April 22! Amazing!

A Spacey Logo

Martian Jargon (prev. known as Martian Signs) is a company we’re currently working with, who puts on crazily fun promotional events. You may have seen the “Blue Villains” around town, who are somewhat associated with Martian Jargon.

So far we’ve renamed the company to what it is now, created the Martian character and logo, and we’re in the process of designing a fun website that matches this unconventional brand. This is probably one of the quirkiest logos we've made. It's awesome that this company embraces creativity in so many ways.

Office Madness Update 3

Stats!

Coming up in first - Scott with 95 pts.

Chris 83
Brian B. 82
Alex 82
Brian S. 79
Randall 78
Emile 75
Wendy 58
Charles 57